YouTube Playbook – Draft v1
Table on Contents
- Thumbnails
- Titles
- Phrase & Color Psychology Map
- Call to Actions (CTAs)
- Video Content
- Income
- Youtube Checklist
1. Thumbnails
- Pick a color that clashes with red (color psychology).
- Has a face (trust).
- Compelling numbers (trust).
- Has a familiar logo (trust).
- Use an icon to denote video type (clarity).
- Keep under 20 characters.
1. Color Psychology
- Green –> Finance
- Blue –> Tech
- Teal –>
- Purple –> Rare, Special
- Red –> CTA’s, High Energy
- Black –> Elegant – Accent Color
- White –> Pure – Accent Color
2. Has a Face
- Professional pic of my face.
- Pic of guest’s face (if available).
3. Compelling Numbers
- 10 List –> “Top 10 Tech Tools to Try”
- Money –> “Went from $13 per hour to $125”
- Percentages –> “Increased Productivity 300%!”
4. Has a Familiar Logo
- FreeCodeCamp –> Walkthroughs
- CodeCademy –> Walkthroughs
5. Icon For Video Type
- Speech Bubble –> Interviews
2. Titles
- User Power Words
- Max Title Length 50 Characters (before truncated)
- Less than 40 Characters
- Controversial / Powerful
- How to
- List
- Capitalize Power Words
- Time Constraints
Examples:
LEARN From Your MISTAKES <-- 25 Characters
5 Pieces of Life-Changing ADVICE From Mel Robbins <-- 49 Characters
How to ALTER Your BELIEF System <-- 31 Characters
Discover the SECRET to HAPPINESS in 12 Minutes <-- 46 Characters
3. Phrase & Color Psychology Map
| Outsider |
|
|
| Crazy |
Weird |
Odd |
| Insane |
Wild |
Wacky |
| Unique |
Beast |
|
Color: Orange
| Hidden |
|
|
| Secret |
Discover |
Trust |
| Untapped |
Reveal |
Steal |
| Uncover |
Elite |
|
Color: Black
| Power |
|
|
| Difficult |
Crush |
Unleash |
| Dominate |
Powerful |
Strong |
| Challenge |
Influence |
Fight |
Color: Red
| Dreamer |
|
|
| Vision |
Imagine |
Believe |
| Dream |
Quest |
Journey |
| Saga |
Awaken |
Wise |
Color: Purple
| Mental |
|
|
| How to |
Smart |
Tactics |
| Strategy |
Skills |
Rules |
| Method |
Technique |
Laws |
Color: Blue
| Growth |
|
|
| Grow |
Expand |
Open Up |
| Gain |
Earn |
Create |
| Start |
Next |
|
Color: Blue
4. Call to Actions (CTAs)
Subscribe Verbal CTA @ 2 minute mark.
Secret Link @ 4 minute mark.
Income Generator @ 7 minute mark.
Bell Icon @ 10 minute mark.
Social Links @ 12 minute mark.
Outro Videos Final 30 seconds.
5. Video Content
- 5-10 Second Summary / Question to hook user.
- Make Videos 10 min long (will be at least 10 min after editing)
- 10 second video intros
- Section / Point reminders
- Talk about another video you should or another YOuTuber shot.
- User is on the platform, better serve them while on the platform.
- 30 second video wrap up. (mention other videos here)
- Question of the day at the end of videos with Discord thread.
- Have 10 Key Points per video, make 1 minute 30 second each.
6. Income
Plug 1 income generating item per video (most relevant) up to 3 times - max.
Affiliate Programs
Courses
Wes Bos, Skill Share, Tree House, Udemy, Plural Sight
Bootcamps
Lambda, Springboard, Coursera, Open Classrooms
Service
UX Reviews, Coaching
7. Youtube Checklist
Shooting
- Key point Intro (5-10 seconds “Up Next”) (x10)
- Key point Content (1 & 1/2 minutes) (x10)
- Shoot income plug (10 -20 seconds)(x1)
- Shoot chat plug (10 seconds)(x1)
- Shoot subscription plug (10 seconds)(x1)
- Shoot bell icon plug (10 seconds)(x1)
- Shoot Intro/Hook (10 seconds)(x1)
- Shoot Wrap up (30 seconds)(x1)
Editing
- Trim Content
- Add plugs with visual CTAs
- Add key point visuals
Optimizing
| Title |
Thumb |
Description |
| Catchy |
Short |
Secret Link |
| Short |
Face |
Chat Topic |
| Bold |
Logo |
Hashtags |
| |
Colorful |
|